Review of Chengdu Furniture E-commerce Development History

As 2012 draws to a close, the key themes in the **Chengdu furniture industry** during the second half of the year have included new national standards, furniture trade-in programs, e-commerce expansion, affordable housing initiatives, and industry restructuring. Among these, the transformation of traditional furniture businesses into e-commerce platforms has emerged as the most significant trend. However, despite the initial excitement, many industry players have found the journey challenging. Since last year, Chengdu's furniture e-commerce sector has shown some progress, but it still faces major hurdles. Issues such as poor user experience and inefficient logistics have made it difficult for consumers to fully embrace online shopping for furniture. As Ms. Zhang, a consumer, explained, while online prices are attractive, furniture is a large, non-standardized item. If the product received doesn’t match the description or gets damaged during delivery, the cost savings can quickly be offset by frustration and inconvenience. Because of this, some **Chengdu furniture brands** began pulling out of Taobao Mall in the first half of 2012, signaling a slowdown in the e-commerce growth trajectory. But the story didn't end there. By the second half of the year, the Chengdu furniture e-commerce market started to show signs of recovery. With improved logistics and more mature online platforms, consumer confidence gradually returned. The "Double 11" shopping festival proved to be a turning point, with Quanyou Household achieving over 100 million yuan in single-day sales on Tmall’s **Furniture Mall**, setting a new industry benchmark and highlighting the vast potential of the Chengdu furniture e-commerce market. At the same time, traditional companies were under pressure due to rising rents and shrinking profit margins. Many began exploring new channels, including e-commerce. However, the challenge remained: furniture is a complex, non-standardized product that can't rely solely on images and low prices to attract buyers. Logistics became a critical factor in whether a purchase would be completed. As a result, some pure e-commerce players started opening offline experience stores, while traditional retailers expanded their online presence, aiming to bridge the gap between digital and physical retail. In the second half of 2012, **Chengdu furniture e-commerce pioneers** also explored cross-border collaborations, introducing more diverse business models. This diversification marked a shift toward more sustainable and innovative development paths. As the market evolved, it became clear that the future of Chengdu furniture e-commerce would involve not just online sales, but a full integration of digital and physical experiences. Moreover, the e-commerce market was no longer limited to first- and second-tier cities. It began expanding into third- and fourth-tier cities, where demand was growing rapidly. The O2O model gained traction, supported by consumers who now expected fast delivery, installation, and after-sales services when buying furniture online. With continued development, Chengdu furniture e-commerce is poised to drive the entire industry toward a new era of growth. As more consumers in smaller cities gain access to convenient, reliable online services, the furniture market is set to reach new heights. The road ahead remains challenging, but the momentum is undeniable.

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