I. Development Status During the “11th Five-Year Plan†period, great changes have taken place in China's building sanitary ceramics industry, and it has become the largest producer, consumer, and exporter of sanitary ceramics in the world. Output and efficiency have maintained a relatively rapid growth. In 2010, the output of building ceramic tiles reached 7.8 billion square meters, and the output of sanitary ceramics was 170 million pieces, with an average annual increase of 13.2% and 15.7% respectively. Enterprises above designated size realized sales income of 290 billion yuan and profit of 23 billion yuan, with an average annual increase of 27.1% and 34.8%.
Industrial technology has been improved. The production technology of large-scale, energy-efficient kilns, polished tiles, and large-scale architectural ceramic sheeting has reached the world's advanced level, and water-saving sanitary ceramics production technologies are increasingly perfected and promoted. The industrial structure has been significantly optimized. The overall structure of the product from the middle and low to the high overall development of low to meet the different levels of consumer demand. More than 30 unique ceramic production areas have been formed, and ceramic production has risen rapidly in the central and western regions. A large number of powerful companies have grown rapidly, accelerating their pace of integration with the international community.
Great progress has been made in energy conservation. The comprehensive energy consumption of building ceramic unit industrial added value decreased by 25%, and the comprehensive energy consumption of sanitary ceramic unit industrial added value decreased by 21%. The export structure has improved. In 2010, the export volume of ceramic tiles reached 3.85 billion U.S. dollars and the export volume was 860 million square meters, with an average annual increase of 26% and 15%, respectively. Sanitary ceramics exported 780 million U.S. dollars, an average annual increase of 10%.
At the same time, however, the following major problems still exist in the development of the industry: First, industrial development mainly depends on scale expansion, the number of enterprises is large, and production concentration is low. Second, homogenization is serious, and the visibility of self-owned brands is not high. Most of the export products are OEM production. Third, the situation of high energy consumption and large emissions has not been fundamentally reversed.
II. Development Environment (1) Environmental Analysis During the “Twelfth Five-Year Plan†period, urbanization and the construction of new countryside provided a steady growth space for building sanitary ceramics. Residential building, public buildings and infrastructure construction, especially the rapid development of urban and rural construction in the new rural areas and central and western regions, have greatly stimulated the demand for architectural ceramic products. Economic and social development has put forward new requirements for building sanitary ceramics industry. Energy conservation and emission reduction have been related to the survival and development of the building sanitary ceramics industry. The cost of labor, land, and resources has risen, and the extensive development model has been difficult to sustain. After the impact of the international financial crisis, China's building sanitary ceramics have improved its position in the international market, but with the rise of international trade protectionism, it may also bring new challenges to international trade.
(B) Demand Forecast The demand for domestic building ceramic tiles in 2015 is expected to be approximately 9 billion square meters, and the demand for sanitary ceramics will be approximately 160 million pieces. With the export volume of products, it is estimated that by 2015, the output of building ceramic tiles will reach 9.5 billion square meters, and the output of sanitary ceramics will be about 200 million pieces.
III. Guiding ideology, basic principles and main objectives (1) Guiding ideology In-depth implementation of the scientific concept of development, accelerating the transformation of development methods, basing on the needs of the domestic market, taking technological innovation and creative design as the driving force, focusing on brand building, and extending the industrial chain Focusing on value-added services, focusing on improving the quality and efficiency of development, setting up a combination of industrial, academic, and industrial innovation alliances, accelerating innovation and development, strengthening energy-saving emission reduction and comprehensive utilization, and creating innovation, creativity, branding, green, and information The ceramic industry promotes the transformation and upgrading of the building sanitary ceramics industry and achieves sustainable development.
(B) The basic principles of innovation and development. We will focus on product innovation, process innovation and business model innovation to accelerate the transformation from scale expansion to quality and efficiency. Adhere to green development. Promote clean production in an all-round way, vigorously promote energy-saving and emission-reduction, develop circular economy, increase comprehensive utilization, and achieve sustainable development.
Adhere to a reasonable layout. Overall consideration will be given to the relationship between agglomeration scale and resources, energy, environment and market, and to guide the orderly transfer of industries and prevent excessive concentration.
(III) Main objectives By 2015, the average value-added of the building sanitary ceramics industry will increase by more than 10% annually, and the innovation capability of several companies will reach the world’s advanced level. The proportion of lightweight, thin, water-saving and functional new-type products has been significantly increased, the industrial structure has been significantly optimized, and the comprehensive utilization of resources and energy conservation and emission reduction have made significant progress. The energy consumption per unit of industrial added value has been reduced by 20%. The utilization rate of solid waste produced in the production process reaches 70%. Energy consumption per unit of industrial added value and carbon dioxide emissions, as well as total emissions of major pollutants such as nitrogen oxides and carbon dioxide*, have been further reduced.
IV. Development priorities (I) Accelerate structural adjustment Vigorously promote the thinning of ceramic tile products, develop new varieties of creative designs, and develop multifunctional products such as wear-resistance, stain-resistance, anti-slip, and heat preservation. Promote water-saving and reduction applications of sanitary ceramics, actively develop water-saving sanitary ware, and promote small-volume products. Vigorously develop hardware accessories, mechanical equipment and other ancillary products.
Actively cultivate leading enterprises. Encourage enterprises with large scale, strong innovation ability and high management level to play a comparative advantage in technology, management, brand, capital and other elements, implement joint reorganization, eliminate backward production capacity, and do better. We will actively promote the upgrading of existing production areas, support the elimination of inferiority, extend the industrial chain, and develop in a differentiated manner. This will create an industrial structure in which major enterprises with backbone advantages and small and medium-sized enterprises with “professional, refined, special, and excellent†coordinating development.
The eastern coastal areas focus on controlling total quantity, eliminating backwardness and guiding the orderly shift of industries. In principle, no new production areas will be established, focusing on improving product quality and grades, nurturing famous brands, developing new processes, new technologies, and new products, and developing ceramic machinery. Supporting industries such as equipment, logistics, trade fairs and exhibitions, and promoting industrial transformation and upgrading. In accordance with relevant industrial policies, the central region has adopted a high starting point, high level, and high quality to undertake the transfer of the ceramics industry in the eastern region, focusing on improving the level of technology and equipment, product quality and grades, and supporting industries, and establishing regional brands. The western region can appropriately lay out production capacity according to market, resources, energy and environmental conditions.
(II) Promote energy-saving and emission-reduction and promote advanced and efficient environmental protection technologies and equipment such as dust removal, stripping, and denitrification. Strengthen the control of dust emission during the transportation of raw materials. Strengthen energy management, establish an energy measurement management system, and improve energy efficiency across the industry. Actively carry out cleaner production audits.
Scientifically develop ceramic raw material resources, realize large-scale exploitation and comprehensive utilization, and key production areas accelerate the standardization and industrialization of raw materials and protect high-quality resources such as black mud. Promote the comprehensive utilization technology of low-grade raw materials and encourage the use of low-quality raw materials and industrial wastes to produce ceramic products. Strengthen the treatment and comprehensive utilization of industrial wastewater.
(III) Accelerating technological progress Encouraging creative design, strengthening the application of culture and art in the design of ceramic products, advancing product innovation with R&D and industrial design as the core, designing ceramic tile designs, developing and designing sanitary ceramics molds, and applying overall design innovations, etc. Progress continues to be made.
Strengthen technological transformation. It promotes new energy-saving and emission-reduction technologies such as high-pressure grouting for sanitary ceramics and low-pressure fast drainage. Strengthen waste heat recovery and utilization, and carry out energy-saving transformation of equipment such as kilns and spray drying towers.
Supporting the technological innovation system that combines enterprises as the main body, market orientation, and production, education, and research, and collaborates on research and development of new products, new materials, new processes, and new equipment, focusing on common issues and fundamental issues in the industry.
V. Key Projects (1) New Product Development Projects Project Objective: To develop innovative, environment-friendly and functional new products.
Main content: Leading by dominant enterprises, combining production, study and research, developing ceramic thin bricks (boards), dry hanging ceramic plates, using ceramic waste residue to produce light-weight thermal insulation ceramic tiles, water-saving sanitary ceramic products, heat insulation and decoration Composite integrated multifunctional products. To develop functional ceramic products such as light storage and heat storage. Development of space matching and other creative products. Cultivate popular brands.
(II) Standardization of raw material base construction engineering project Objective: To establish a standardized base for ceramic raw materials in major ceramic producing areas, and to make full use of low-grade mineral resources through standardized processing and supply of mineral raw materials.
Main contents: Selecting ceramic production areas with good resource conditions, establishing a collaborative supporting system from mining, raw material processing, and distribution, adopting advanced technology and equipment, and deploying comprehensive environmental protection facilities for specialized production to improve raw material quality and resource utilization. , To reduce dust pollution caused by dispersion processing.
(III) Green Manufacturing Demonstration Project Objective: The comprehensive energy consumption and pollutant emission reduction in the major producing areas are close to the world's advanced level.
Main contents: Focusing on the major ceramic producing areas, selecting a number of representative enterprises, adopting advanced production technology and equipment, carrying out energy-saving and environmental protection reforms, implementing energy efficiency benchmarking and cleaner production audits, and boosting the level of energy-saving and emission reduction in production areas.
VI. Safeguards (I) Improvement of industry management The improvement of operational monitoring networks and indicator systems, the strengthening of industrial operations monitoring, the strengthening of new product innovation and development, energy consumption, pollutant discharge, comprehensive utilization of resources, R&D investment and other aspects of information monitoring and analysis, and regular publication Industry Information. Pay attention to the active role played by intermediary organizations such as industry associations in strengthening industry management, promoting social responsibility construction, and conducting self-discipline in the industry.
(II) Promote brand building Encourage enterprises to regard brand building as an important part of business management, strengthen brand promotion and promotion, and accelerate brand building. Establish and improve enterprise credit evaluation index system, strengthen industry self-discipline and brand quality supervision.
(III) Increase policy support Strengthen coordination among departments, and actively support creative design, brand construction, industrial transfer, energy conservation and emission reduction, standard system revision, and R&D investment. Actively respond to international trade frictions.