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It has been three years since Yifeng Furniture entered the Chengdu furniture market, and its growth has been impressive. This time, Yifeng chose to establish a new presence at Fusen · Mei Home Furniture Mall, aiming to leverage the mall’s platform to accelerate its expansion in the region and unlock greater opportunities for development. According to the reporter, Yifeng’s headquarters provided strong support for the new store opening, promising exciting surprises for customers. Wen Shiquan, the president of Yifeng Furniture, will personally visit the site to sign off on sales. In addition, customers can enjoy an extra 0.5 discount on top of the existing 30% off. There will also be a golden egg smashing event on-site, where every egg will have a prize—ranging from microwave ovens, massagers, to cash rewards. Notably, the opening ceremony featured a special promotion: a complete set of furniture for a two-bedroom, two-living-room layout (including master bedroom, children's room, living room, and dining room) priced at 15,800 yuan.
With the rising costs of home furnishing operations, many companies are now under significant financial pressure. Li Wei, the Beijing-based general manager of Sichuan Yifeng Furniture, told SouFun.com that both raw materials and labor costs have increased sharply, along with rising logistics expenses. For instance, shipping furniture from Beijing to Chengdu used to cost around 140 yuan per cubic meter last year, but now it has gone up to 180 yuan. Despite these challenges, companies are hesitant to raise prices too much. As a nationally recognized brand, Yifeng must maintain consistent pricing across the country while also considering the market's ability to absorb price changes.
To tackle high costs, businesses can focus on three main areas: improving internal management to boost efficiency and reduce expenses, upgrading production equipment to increase automation and cut down on labor costs, and exploring new marketing channels such as e-commerce. Yifeng is currently preparing to enter the online market. However, President Zhang warned that some furniture companies may fall into common pitfalls when developing their e-commerce platforms. For example, some businesses bundle products online, which may not meet actual consumer needs. E-commerce should also prioritize after-sales service, as issues often arise during transportation. Companies must respond quickly and efficiently to ensure customer satisfaction.
Yifeng currently operates six stores in Chengdu, and the overall performance has been positive. Even though the company was affected by the "eight national regulations" and other macroeconomic policies at the beginning of the year, it still managed to grow steadily and maintain a high growth rate. The company is now re-introducing a solid wood furniture series from Italy and Germany, and plans to open dedicated stores for solid wood and soft furnishings in Chengdu. This move aims to expand product diversity and better meet the varied demands of the market.
Environmental protection is one of the top concerns for consumers. Yifeng Furniture has positioned itself as a leader in this area. According to the reporter, Yifeng mainly uses two types of panels: EGGER board from Europe and Germany, and Lushuihe board from Jilin Sengong. These materials are considered the strongest guarantee for environmental safety. Yifeng has even promised to use only these two boards, and if any issues arise, they will pay a penalty of 10 times the value.
Attention to detail is key to quality, and Yifeng prides itself on excellence in craftsmanship. For example, the back panel of Yifeng wardrobes is made from 18mm thick boards, ensuring the cabinet remains sturdy and resistant to warping over time. Most wardrobes on the market use 8mm thick boards, which can lead to deformation and instability when hung with heavy items. In terms of design, Yifeng also stands out. Their beds feature separate headboards and bed bodies, allowing for easy replacement of the headboard if desired, making the product more user-friendly.
Recently, the controversy surrounding Da Vinci Furniture has sparked widespread concern within the industry and shaken consumer confidence. Zhang Feng, the general manager of Sichuan Yifeng Furniture, stated that the Da Vinci incident caused great anger among people, emphasizing that cheating consumers will ultimately lead to failure. He stressed that as a responsible enterprise, Yifeng must always provide genuine products to build long-term trust with customers. While the gap between domestic and foreign brands continues to shrink, the progress of China’s furniture industry in recent years should not be overlooked. Consumers are encouraged to make more informed and rational choices when purchasing furniture.