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The flooring industry must pay attention to the third-party paving service. For most consumers, the hassle caused by floor quality issues is not only the cost of communication but also, even if a solution is reached quickly, it often involves a lot of effort to move cabinets and furniture. Flooring in the home may be more significant than furniture or other products. But how many people in the flooring industry truly understand this? What value do we actually provide, and what status do we hold?
According to data from the China Consumers Association and related organizations, 80% of complaints about flooring products come from installation problems. Why does this happen? There are three main reasons. First, some manufacturers don’t prioritize post-installation service — it’s a mindset issue. Second, while they may value the service, they fail to properly train their teams, leading to low wages and high turnover. This is a capacity problem. Third, their distribution channels aren’t well-structured. In remote areas, companies often hire temporary “guerrilla†installers, whose professionalism and dedication can't be guaranteed. Even in first-tier cities, many companies rely on these temporary workers. One day, a shop gets installed by one team; the next, another group shows up — and the quality is inconsistent.
Floor installation costs range from tens of yuan per square meter, with solid wood flooring being slightly pricier. The market is estimated to be worth tens of billions, and when you add in accessories and maintenance services, the potential becomes even larger. It could even evolve into a separate industry. Is there a chance that domestic third-party paving services will rise to meet this challenge?
Third-party services aren’t new — they’ve been popular in the IT industry for years. As China’s market economy continues to develop and industries become more specialized, third-party services have grown rapidly. These services are provided independently by a third party, offering professional support through contracts that clearly define responsibilities between the supplier and the customer.
Third-party services were first used in logistics, giving rise to third-party logistics. Later, they spread to property management and IT, where they were adopted and expanded. Third-party property management, for example, has gained popularity due to its professional approach and is now seen as a promising future direction. Similarly, third-party IT services like consulting, supervision, auditing, and operations have helped expand the IT industry.
As industrial value chains continue to split and expand, more third-party service models are emerging — such as accounting outsourcing, customer service, HR management, market research, and data management. Any service outside a company's core business can be outsourced to a professional provider. The potential for third-party services is vast.
Third-party providers operate independently, using contracts to deliver professional, value-added services. They enhance customer value while maintaining their independence and expertise.
The growth of third-party services has significant implications for both businesses and the broader economy. For businesses, it reduces costs and improves service quality, while creating new business models for service providers and encouraging more companies to enter the intermediary sector. This drives the development of the tertiary industry. On a larger scale, third-party services reflect the deepening of market systems and the subdivision of industrial value chains. Their growth signals an improved and more efficient market structure.
For the flooring industry, third-party paving services are crucial. First, they reduce the burden on companies, allowing them to focus on brand building. It’s unrealistic for every company to maintain a full-time installation team, especially given the instability and resource waste involved. Second, they help solve the challenge of online and offline integration in flooring sales — without proper installation, e-commerce can’t thrive. Third, they change the shape of the industry. Currently, flooring is a semi-finished product. If installation is separated from production and sales, flooring can evolve into a standardized product. Like a smartphone, it could be sold online with greater consumer confidence. This shift would transform how floors are perceived, changing marketing strategies and significantly expanding the market.