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The flooring industry must pay attention to the third-party paving service. For most consumers, the hassle caused by floor quality issues is not just about communication costs; even if a solution is reached quickly, it often involves a lot of effort in moving cabinets. Flooring for the home may be more significant than furniture or other products. How many people in the flooring industry truly understand this? What value and status do we actually provide?
According to data from the China Consumers Association and related organizations, 80% of complaints about flooring products are due to installation problems. Why does this happen? First, some manufacturers neglect after-sales service for installation — it's a conceptual issue. Second, while they may value the service, their training of installation teams is inadequate, leading to low wages and difficulty in hiring skilled workers. This is a capacity problem. Third, corporate channels aren't well-established, especially in remote areas where companies often hire temporary "guerrilla" installers. These workers lack professionalism and dedication, and their reliability is questionable.
In first-tier cities, many companies still rely on these "guerrilla" installers. One day, they install for one store, and the next day, they move on to another — with no guarantee of consistent quality. The cost of flooring installation ranges from tens of yuan per square meter, with solid wood flooring being slightly more expensive. It's a market worth tens of billions, and when you add accessories and maintenance services, the potential becomes even larger. This could eventually evolve into an entirely new industry.
Is there a possibility that domestic third-party paving services will rise to take on this historical role? Third-party services are not new — they’ve long been popular in the IT industry. With the continuous improvement of China’s market economy and the breakdown of traditional industry barriers, third-party services have rapidly developed. These services are provided independently by professional third parties, offering a range of specialized procedures for customers. They define responsibilities between supply and demand through contracts.
Third-party services were first introduced in logistics, giving rise to third-party logistics. Later, they were adopted by property management and the IT industry, and gradually gained acceptance across various sectors. Third-party property management, as an emerging trend, relies on professional management and has become a favorite among homeowners, shaping the future direction of property management. Similarly, third-party IT services like consulting, supervision, auditing, and operations have expanded the IT industry’s scope.
As industrial value chains continue to split and expand, more third-party service models are emerging — such as accounting outsourcing, customer service, HR management, market research, data management, and software development. Almost any service outside a company’s core business can now be outsourced to professionals. The future of third-party services looks incredibly promising.
Third-party service providers operate independently of upstream and downstream players, delivering professional, contract-based, and value-added services. This model not only enhances customer satisfaction but also boosts overall efficiency.
The emergence and growth of third-party services have far-reaching implications for both businesses and the broader economy. For businesses, it reduces service costs and improves quality. It also opens up new business models, attracting more companies to participate in the intermediary service sector and driving the development of the tertiary industry. More importantly, for society, third-party services reflect the subdivision of industrial value chains and the deepening of the market economy. Their rapid growth indicates that the market system is becoming more efficient and the market structure more optimized.
For the flooring industry, third-party paving services are highly significant. First, they reduce the burden on manufacturers, allowing them to focus on brand building. It's unrealistic for every company to maintain a dedicated installation team, especially when demand fluctuates and resources are wasted due to repeated investments. Second, third-party services can help solve the challenge of online and offline integration in flooring sales. Without proper installation, online sales risk failure. Third, they can reshape the entire flooring industry. Currently, flooring is a semi-finished product. If installation is separated from production and sales, flooring can transition into a standardized product. Like a mobile phone, it can be sold online, reducing consumer concerns. This shift in perception will change how manufacturers promote and sell their products, ultimately expanding the market significantly.