In the first four months of this year, with the concern and support of the Group, Zhangzhou Huaxing Tungsten Products Co., Ltd. revolved around the company’s goal of “guarantee seven competitions for eight†and reversed the company’s continuous losses through “internal management and external salesâ€. It shows a good momentum of both production and sales and a slight profit.
In response to the severe situation of export this year, the company adjusted its sales strategy in a timely manner, and formulated the goal of “selling domestic sales losses and ensuring monthly orders of no less than 450 tonsâ€. Focusing on the goal, the main work is as follows: First, stabilize old users. The company leaders led the team to visit key customers, understand the situation, collect information, enhance friendship and stabilize old customers. The second is to seize new customers. The company firmly believes that the market is ran out, take the initiative to attack, run the market, grab the market, rely on Huaxing's brand and quality advantages, and actively engage with new customers. This year, 8 new customers were successfully developed. At present, Huaxing has signed long-term supply agreements with more than 20 customers, and internal sales have increased by 85% compared with last year. The third is to strengthen the collection of payment for goods. In response to the increase in internal sales, large capital turnover, and difficulty in returning goods, the company has increased the efforts to collect money, and the marketing department has to coordinate the payment every week. Leaders also joined the ranks of collections. In the first three months of this year, compared with the same period of last year, the accounts receivable decreased by about 20 million yuan, which made it "the product was sold and the money was collected back." The fourth is to strengthen the sales of special products and do a good job of "differentiated sales." The company actively promotes special products such as spherical, single crystal and brushed APT to customers, and has played the brand of “product differentiationâ€. Now Huaxing special products account for 16-20% of monthly sales.
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