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As the Spring Festival approaches, many homeowners are turning to soft furnishings to bring a festive and warm atmosphere into their living spaces. In recent years, with the trend of "light decoration, heavy styling," the home soft furnishings market has seen a significant rise in popularity. These decorative elements not only enhance the aesthetics of a room but also reflect personal style and seasonal spirit.
One of the top-selling items in the market is ceramic tableware and tea sets. During a visit to a soft furnishings store, reporters noticed that complete sets of ceramics were highly sought after. A sales representative shared that uniquely designed fruit plates and cutlery were among the best sellers, with this season's sales doubling compared to previous years. Li Wei, a director from the jewelry industry media, confirmed that overall sales of soft accessories have surged in the past month.
Retro-style ornaments are especially popular among younger consumers. At an American-style jewelry store, Wang Xun told reporters that nostalgic, vintage-inspired decorations perfectly matched their home decor preferences. Many of their friends also chose similar styles, finding them relaxing and calming against the backdrop of a busy lifestyle. Meanwhile, traditional Chinese-style stores attract more middle-aged and older customers who prefer classic designs.
Home textile products, such as bedding and curtains, have also seen a surge in demand. With the concept of "light decoration, heavy styling," these items play a key role in creating a cozy and personalized living space. Zhao Yumei, assistant to the general manager at Yina Home Textiles, noted that core product sales have been increasing steadily. As the year comes to a close, people are looking to upgrade their homes for comfort and celebration. New Year’s bedding replacements are becoming a tradition, with simple and elegant colors being the most popular choice due to their practicality and timeless appeal.
In addition, creative kitchen appliances have gained traction in the market. Unlike traditional red-themed decorations, this year’s trend focuses on functional and stylish items for the dining area. According to Chen Yue, marketing manager at IKEA Beijing, consumers are particularly drawn to products that combine both function and design. During the peak delivery season, items like sofa beds, folding tables, and kitchen gadgets have become must-haves. These products not only make cooking more enjoyable but also add convenience and charm to daily life.