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As the Spring Festival approaches, many homeowners are turning to soft furnishings to bring a festive and warm atmosphere into their living spaces. In recent years, with the growing trend of "light decoration, heavy styling," the home soft décor market has seen a significant rise in popularity. From ceramic tableware to decorative ornaments, consumers are increasingly looking for items that not only enhance aesthetics but also add comfort and character to their homes.
One of the most sought-after products in the soft décor market is ceramic tableware. During a recent visit to a home décor store, reporters observed that complete sets of ceramic dishes and tea sets were among the top sellers. "This uniquely designed fruit plate and cutlery set has been selling extremely well—our sales have doubled compared to last year," shared a sales representative. This trend is supported by industry experts like Li Wei, who noted a sharp increase in overall soft décor sales over the past month.
Another popular category among younger generations is retro-style decorations. In an American-inspired boutique, Wang Xun told reporters that nostalgic, vintage-themed ornaments perfectly matched her taste in home décor. She mentioned that many of her friends also prefer this style, as it offers a calming contrast to the fast-paced urban lifestyle. Meanwhile, in traditional Chinese-style stores, the customer base tends to be older, drawn to classic and elegant designs.
Home textiles, such as bedding and curtains, have also seen a surge in demand. With the "light decoration, heavy styling" concept, these items play a key role in transforming living spaces. According to Zhao Yumei, assistant to the general manager at Yina Home Textiles, sales of core products have been steadily increasing. As the New Year approaches, more people are looking to upgrade their home environments for a more comfortable and welcoming feel. The trend shows a preference for simple, elegant colors, with practicality being a major factor in purchasing decisions.
In addition to traditional décor items, creative kitchen appliances have become a hit this season. Unlike conventional red-themed decorations, modern consumers are gravitating toward functional and stylish kitchen gadgets. According to Chen Yue, marketing manager at IKEA Beijing, the Spring Festival has driven interest in products that combine both function and aesthetics. Items like foldable dining tables and sofa beds have become popular choices, making cooking and entertaining more enjoyable and efficient. As the holiday season peaks, these innovative products are helping to make home life more convenient and fun.