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Wenzhou, which was awarded the “China Lock Capitalâ€, in the mid-1980s, the production of locks was dominated by collective enterprises, forming an industrial group with a value of 30 million yuan. In the late 1980s, the number of lock companies reached more than 200. In 2001, it developed to more than 400, with a total output value of more than 5 billion yuan, and lock products accounted for more than 65% of the national total. The export transaction value is 1.6 billion yuan, and the products are locked in more than 60 countries and regions in the world. From the development of Wenzhou, the "China Lock Capital", this is a microcosm of the development of China's lock industry. In the 12th Five-Year Plan, the ability to enhance scientific and technological innovation, the lock industry is also constantly transforming, upgrading, and gradually getting rid of the low threshold and low-end products. From the development of some leading enterprises, lock companies have found a development path. The success of these leading lock companies has brought lessons for some developing lock companies. Let us look at the current development of the two major lock companies, and what are the successful experiences worth learning from.
Introduce advanced technology and solid strength to win by quality
"Guli" has been the first in the domestic market for the long time to be proud of Zhongshan people. In recent years, Zhongshan Gu Li Security Products Co., Ltd., which has become a wholly foreign-owned enterprise, has introduced foreign advanced security technology and advanced standards into China. It has grown into a “multinational corporation†with quality and established itself as a leader in “Made in Chinaâ€.
"Famous brand comes from quality", for manufacturers, the standard is the last word. The quality level of the product depends on the standard of the product, and only the high standard requires high quality products. With standards, everything has a basis. From the design, research and development to manufacturing, the “solid†is based on the premise of meeting or exceeding the corresponding product standards or specifications.
"Guli" strictly controls the "three customs" in the process of adopting foreign standards. First, the quality is critical, including the selection of raw materials and structural design. Second, a large number of new processes and new production equipment are used. The third is to strengthen the testing and improve the corresponding testing equipment, from the initial confirmation of the parts and components to the final inspection of the products, the strict implementation of the prescribed system processes and product inspection specifications. In terms of testing, the test items are perfect, the testing equipment is excellent, and the test requirements specified by the standards are fully met. The test methods are also fully integrated with the requirements of Europe and the United States.
How does the door lock industry open the door lock industry to serve the future? How to expand the lock market? How to attract end customers? A lock company successfully opened the door to the channel. This lock company is Guangdong Mingmen Lock Industry Co., Ltd. The famous door lock industry uses the unique image store and flagship store as the standard for unified promotion, breaking the sales model of the lock industry for many years. This kind of terminal brand display store gives the terminal customers a refreshing feeling, which makes the beauty and lock tightly combined, giving the terminal customers some visual impact. As a real brand, the image store is indispensable. The image store is the “face†of the brand. The design of the terminal image, the display of goods, the advertisement of the terminal, the packaging of the terminal, etc. all show the image and strength of the company.
In addition, this brand flagship store helps manage, regulate, and let all dealers have the standard to do this. The traditional model of the lock industry has been completely subverted. Every time the door lock industry upgraded its terminal image store, it demonstrated its determination and confidence in the Chinese market.