Analysis of Local Characteristics of Sichuan Hardware Tools Industry

A major town in the development of the central and western regions, Sichuan has a reputation as a “land of abundance” since ancient times. After Chongqing was listed as a municipality, its economic and political status is also more important. Especially after the Wenchuan earthquake, everyone has paid more attention to this area. Now, what is the development of the hardware tools industry in this region? In this regard, we conducted research on more than forty dealers in the region.

market Overview

The hardware tools industry is a traditional industry, but it is still a marginal industry in industry and has not become a mainstream industry. The reasons for this are not related to the limitations of the external environment. Compared with China's Guangdong, Jiangsu and Zhejiang, the intensity of market competition in Sichuan and Chongqing is relatively moderate.

The development of hardware tools industry in this region of Sichuan has its own characteristics. Most of the hardware tools industry in Sichuan is still engaged in agency and distribution, and there are fewer independent brands. Through exchanges with dealers in this region, it is not difficult to find that the market in this region still favors low-end products. Therefore, some small businesses seize the consumer's desire to save costs, do not pay attention to product quality and service, and disrupt market competition. This has led to some chaotic situation in the market. In view of the industry characteristics of the hardware tools industry, there will be a sales season between the Lunar New Year and the Gregorian calendar every year, and then the sales volume will decline more or less during the period. The impact of the financial crisis is not the most important. the reason.

It should be said that there is a certain relationship between this situation and the economic development of the whole region. The demand of consumers also directly affects market volatility. The concept of consumption and consideration of factors such as cost have caused a large demand for low-end products in the market. It also led to some confusion in the market. When the problem has been clearly manifested and has a certain impact on the healthy and orderly development of the industry, it will inevitably attract high attention in the industry. "Frozen three feet is not a cold day." Of course, a problem is also needed to solve the problem. It is necessary for enterprises to have a clear understanding of the problems existing in the industry and actively explore ways and paths of solutions. Through the integration of channels and markets, after the adjustment of the market structure, it is gradually on the right track.

Quality and price remain the dominant factors in this region

In this survey, the most talked about with distributors is quality and price. Quality is the lifeblood of enterprise development, because product quality is directly related to consumers' own interests, and consumption cost is also the factor that is placed first, so consumers are also very sensitive to price. From the feedback of dealers, product quality and price are also the focus of buyers. Businesses such as Hua Xiaoqiang, general manager of Changzheng Hardware Tools Co., Ltd., Yuzhong District, Chongqing, and Li Yonggang, manager of Sichuan Shenglian Electric Equipment Co., Ltd. all mentioned the requirement that manufacturers hope to improve the cost performance of products.

After-sales service system needs to be further strengthened and improved

The investment and construction of enterprises in the product itself alone cannot open the distance from other companies. Companies that are willing to pay attention to product after-sales service will have more advantages. Throughout this region, after-sales service is still a weak link in many hardware tools companies, so there is still a lot of room for growth.

Concerned about surprises

Tag: Hardware Tools Local Features Industry Features Industry Development Low End

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