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Greentown's Huangpu Bay is a prestigious and luxurious residential complex in Shanghai, standing as one of the city's most elite properties. Located on the Bund, this exclusive project spans approximately 4.7 hectares and represents the pinnacle of luxury living along the riverfront. One of its standout residences, priced at 230 million yuan, has set a new benchmark for high-end real estate in Shanghai.
Huangpuwan Louwang, part of the Green City on the Bund, is a rare blend of historical significance and modern innovation. The top-floor duplex is particularly renowned, featuring an opulent design that showcases the finest in interior architecture. The space was crafted by HBA and LSDCASA, two internationally recognized design firms. Their work on the property has earned it the nickname "the contemporary Sassoon mansion" — a tribute to its grandeur and elegance, and it is considered one of the best examples of French neoclassical architecture in China today.
LSDCASA’s design draws deeply from Shanghai’s cultural heritage while pushing creative boundaries. Rather than adhering strictly to traditional Art Deco styles, the firm infused the project with a sense of timeless sophistication, blending nostalgia with bold innovation. This approach reflects Shanghai’s return to global prominence, offering a fresh interpretation of its cosmopolitan identity.
Upon entering the entrance hall, visitors are greeted by a refined French aesthetic. A long corridor leads into the expansive living area, where a 6-meter-high ceiling creates a sense of grandeur. The space is adorned with a sparkling Italian crystal chandelier, paired with contemporary Chinese ink paintings and antique pieces. This unique mix of styles creates a visually striking and culturally rich environment.
The Chinese restaurant exudes a refined elegance, combining the traditions of old Shanghai with a modern, balanced atmosphere. Classic solid wood furniture, antique paintings, and ornate mirrors create a narrative that is both sophisticated and warm.
In contrast, the Western-style dining room embraces a more traditional feel. Ornate crystal chandeliers, intricate white candlesticks, and golden walnut Sheraton-style chairs reflect a nostalgic yet elegant ambiance. Black-and-white photographs and floral motifs add a dramatic contrast, while every detail in the room is meticulously curated.
The second floor features a spacious master suite with a private terrace capable of hosting up to 50 guests. Unlike the lavish public areas, the master bedroom emphasizes harmony with nature. Theater-like curtains, an Italian PROVASI bed, and Spanish COLLECION ALEXANDRA wooden furniture create a serene and elegant retreat. From here, residents can enjoy panoramic views of the Huangpu River.
The secondary master bedroom offers a romantic and tranquil atmosphere, with soft whites and light blues as the dominant colors. The renowned Italian fabric brand LYONTEX enhances the visual appeal, while unique decorative elements add warmth and sophistication to the space.
From the very beginning, Huangpu Bay was designed with the world’s elite in mind. This exclusive property doesn’t just meet international luxury standards — it seeks to honor the history and culture of the Bund while embracing modern living concepts. It stands as a symbol of Shanghai’s cultural revival and a testament to the city’s enduring charm.
In Shanghai, Greentown's Huangpu Bay holds a special place not only for its luxury but also for its deep connection to the city’s cultural legacy. It is more than a residence — it is a statement of style, heritage, and timeless elegance.