International coatings industry is becoming more competitive

The world paint industry has come through a period of rapid development and has entered a mature period. And the markets of developed countries have become saturated. Developing countries and regions have become the focus of competition for large companies due to their huge market potential. The world's total coating production is about 28 million tons, of which architectural coatings account for 40%-50%, about 11-100 million tons. In industrialized countries, architectural coatings represent the largest percentage of consumer coatings, accounting for about 50% of total coating output. The annual output of American architectural coatings has been maintained at about 2.7 million tons in the past 10 years, accounting for 52% of its total coating output.

Europe and Japan also basically remain at this level. According to the forecast of Freedonia Group of the United States, by 2013, the annual growth rate of world paint demand will be 3.7%, which will reach 28 million tons. Although the average annual growth rate in Latin America and Eastern Europe will exceed this average, the Asia Pacific market will grow faster. In the Asia-Pacific region, although India, South Korea, and China Taiwan have also experienced rapid growth, China will grow at a faster rate, with an average annual growth rate of 6.6%.

Japan's demand growth rate is expected to be lower than the world average growth rate. The average annual growth rate of Eastern Europe's paint market is about 8%, which will have a relatively rapid growth. For example, Polish annual paint consumption is 8kg/person, while in Western Europe it is 16kg/person. The coating market in Western Europe, North America and Japan has an average annual growth rate of 2%-3%.

North America and Western Europe will continue to account for more than half of global paint demand. In order to compete for the paint market in the future, the world's paint giants have already opened strategic strategies. They sum up nothing more than two points: First, through mergers and acquisitions, strength, cost reduction, and competitiveness are enhanced. The second is the development of new technologies and products, especially Green products, seize the market commanding heights.