Without high-profit hot dyeing and hairdressing products sales, QB House achieved annual revenue of 290 million yuan (about 4 billion yen) in the few years since its establishment. What is it? Is to give the company the idea of ​​subtraction! Without high-profit hot dyeing and hairdressing products sales, QB House achieved annual revenue of 290 million yuan (about 4 billion yen) in the few years since its establishment. What is it? Is to give the company the idea of ​​subtraction!
Barbershop, will you encounter the following horrible scenes?
1. After entering the barber shop, the shampoo workers warmly invite you to wash your hair and wash it. But when you start washing, you will choose shampoo. I have never heard of the recommended shampoo name. I can only say it casually, and then they will pick the most expensive one for you.
2. After the washing is finished, they will come up with a towel that looks very clean, but I don’t know how many people have used it to wipe it, which makes me feel very uncomfortable. I really want to bring my own time. Towels go, but I am afraid that others will say that they are old.
3. After washing, I can't get a haircut right away. I have to give you a massage. The massage is not very professional. I sometimes fear that they will give me a wrong position.
4. The hairdresser never takes a good haircut. They will start to work with you in the process of rationalization, and then they will be very enthusiastic about selling various products. For example: the annual card of their store. Another example: seeing you a little white hair, he immediately sells their hair dye in the sky, there is no underground. With these hair dyes, you not only have white hair turned black, but you are all cured.
If you have such a sloppy hair, you may be able to get it in half an hour when you are lucky. If you have a lot of luck, you will pass it in an hour.
Let's take a look at a case to see if there are only a few parts like me. It is very painful to go to a traditional barber shop. Then how others see pain as a business opportunity, and finally harvest the story of great success.
QB HOUSE is a short-term, low-priced hairdressing service chain in Japan for 10 minutes and 1,000 yen.
They only provide hair cutting and basic styling services, not shampooing and blowing, shaving, etc., and do not sell any hair products in the store.
It is such a simple and perfect single-cut business. Since the establishment of the first store in 1996, QB House has opened nearly 550 stores in more than ten years. In addition to Japan, it has opened its branches to Hong Kong, China and China. In Taiwan, Singapore, Malaysia and other regions and cities, there are more than 1.25 million people who choose to go to QB House for haircuts every month.
Without high-profit hot dyeing and hairdressing products sales, QB House achieved annual revenue of 4 billion yen (about 290 million yuan) in the years since its establishment.
In order to meet the efficiency requirements of the ten-minute fast haircut, QB house made the following innovations:
First, give full play to the characteristics of the Japanese who are good at using space, and specially developed a hairdressing "system" hair cutting cabinet that is different from the traditional hairdressing salon.
The front of the cabinet is the partition of the operation table and the disinfection cabinet, towels, combs, mirrors, hair clippers, etc. All the items have their own card slots, each of which is clean and tidy. The back of the cabinet is used to hold the guest's clothing. Each cabinet is a hairdresser's workstation with a chair that is significantly smaller than a traditional barber shop for neat storage and space saving.
Second, the patented small vacuum cleaner for cleaning broken hair.
This small hair cleaner uses a small vacuum cleaner with soft hair on the top to absorb and clean the hair strands left on the head and neck after the customer's haircut. This is also the core of “no-washâ€. You don’t need to wash your hair. After you finish it, you can make all your broken hair clean.
Third, one guest and one disinfection.
Disposable scarves for the guests, after use, can be taken away for the guests to keep the commemorative comb and so on. All non-disposable appliances, and even the hands of the hairdresser, must be disinfected.
This innovation is a killing point for many people who are afraid of going to the barbershop to be infected with various diseases.
Fourth, there is no cashier, the user pays first, then call the service.
In order to save costs, and in order to make the hairdresser more focused on hairdressing services, all QB House stores can receive cash without a change, but set up a credit card machine without change. This design is convenient for customers and can also avoid staff. The trouble of cashier change, so that the store's services are all focused on the haircut service.
At the store's equivalent, QB House set up a signal light consisting of three colors of red, yellow and green to indicate to the guests how busy the store is. Green means that services can be provided immediately, yellow means waiting 5 to 10 minutes, red means waiting 15 minutes or more. Guests can choose whether or not to continue waiting depending on their time. More intelligently, there are sensors under the barber seat, which can automatically transfer customer data to the back-end system. The headquarters can understand the passenger flow of each store.
The birth of QB House
One day in 1995, QB House founder Xiao Xiguoyi waited for a long time in a barber shop and finally sat in the barber's chair. But the haircut didn't start immediately. The shampoo workers first handed him one hot towel after another, then began to massage the shoulders and arms incessantly, and then began to sell various hair products.
A lot of unneeded service wasted a lot of time, and finally he was charged a few thousand yen, and all he wanted was to cut his hair short.
Xiaoxi Guoyi suddenly felt that the traditional barbershop's cumbersome and lengthy service procedures were a pain for consumers.
He believes that someone must hate such an "dignified" service as he does. His idea is that if there is a single-cut shop with convenient location and reasonable charges, he can arrange time and save money more effectively.
If there is a hair salon, 1 minute, 1000 yen, are you interested?
Xiaoxi Guoyi conducted a market survey with such questions. In his view: as long as 10% of people are willing to do so. The market survey shows that the proportion of people who think like him is as high as 43%.
As a result, QB House was born, and after more than a decade, it has become Japan's most successful chain barber shop.
And this is actually a company founded entirely by a layman who has never opened a barber shop.
In fact, in the traditional industry, there are still many cases of this type of success through subtraction.
For example, the Express Hotel is to reduce the various items in the five-star hotel, such as the lobby, sauna, swimming pool, and everything that is not related to sleep.
Then you will keep a five-star bed, let you spend the price of a three-star hotel, you can sleep five-star comfort.
In the case of hotel deduction in China, the company was listed as a hotel such as Home Inn and Hanting.
comment:
Doing subtraction for your business is a way to maximize profits and minimize costs.
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