Furniture customization services are favored to satisfy consumers' unlimited imagination

Today, the diversification of consumer hobbies also puts forward new requirements for the development of furniture. Furniture customization services have quietly emerged and become consumers' new darlings. At present, there are more and more types of customized furniture, from sofas, wardrobes, cabinets, sanitary ware, tableware and other products, can be tailored according to consumer preferences, the size of the room space and the overall decoration style of the home. Many furniture manufacturers have also launched overall customization services from furniture production to jewelry matching, giving people unprecedented rich imagination for homes.

A pair of young people planning to customize furniture introduced to the author, "When we select furniture in the home store, we feel that many brands of products look similar, so we think of custom furniture." It is reported that the top 100 homes with stylish overall wardrobes are mainly stylish and beautiful At the same time, it breaks through the normalization of standard production in the past and begins to move towards a customized brand line. Chen Xiaotai, President of Top 100 Furniture, said that we have always been standardized. With the continuous changes in consumer demand, consumers need more customized products to meet their diverse decoration needs. The top 100 home furnishing series furniture can not only meet the needs of popularization, but also meet the needs of consumers to highlight their personalities through the use of special materials, so as to maximize the efficiency of the living area. At the same time, he also said that under the background of serious homogenization of furniture enterprises, we hope to break through the barriers and make it different from others. The only way is to innovate. We advocate original design and hope to bring new impetus to the industry.

In the field of cabinets and wooden doors, Oupai and Yitong International Home Furnishing also provide customized services to different degrees. On May 1st Golden Holiday, Oupai launched the “2011 Oupai Cabinet and Wardrobe New Global Appreciation” campaign in a timely manner, focusing on “happiness” marketing and the first to introduce custom-designed wardrobe sliding doors. From the uniqueness of products and the design of humanity Starting from the beginning, it has set off a wave of personalization in the cabinet industry. Yao Liangsong, chairman of Oupai, said that how to enable consumers to obtain happiness while consuming products, enhance the humanized design of products and human care of services will be the direction of Oupai's future efforts.

In the market environment with strong customization demand, Yitong International Home mainly promotes solid wood composite doors, which are cost-effective and can meet the various needs of consumers for indoor doors. Industry insiders said that solid wood composite doors have a large market space from product quality, environmental protection to product design and after-sales service, and have great potential for product diversification, especially in the customization service, which is favored by many consumers. Chen Tao, vice president of Yitong International Home Furnishing Co., Ltd. stated that Unity is constantly striving to explore new models of the home furnishing industry, satisfy consumers 'consumption differences, and lead consumers' consumption philosophy. We advocate "single mind and one home" to be the most attractive in China The overall home customization and service brand.

It is understood that the production of cabinets and wardrobes has many things in common. It also belongs to personalized customization production. It is difficult for enterprises to ensure personalized customization and maintain large-scale production. The important thing is to find a balance. In this regard, Yao Gang, deputy general manager of Oupai Cabinet Beijing Sales Branch, put forward his own opinion, "Customization services increase labor costs for enterprises, and the error rate of products also increases. We do not want to make customization into Luxury goods, do not want the customization requirements of customers to be whimsical, it should be a civilian consumer product. Oupai has created a flexible production technology for personalized customization, standardization and large-scale production in the whole cabinet. As a new marketing The characteristic of the model and customization is that demand drives production, with orders first, and then production. On the premise of first ensuring product quality, the company compresses costs and puts it on the market with the highest cost performance. "

[Industry experts remind consumers] After determining the style and type of customized furniture, they should also determine which furniture is necessary for life according to the budget and the lifestyle of family members, and some custom furniture that is not used or has a low usage rate , You can save money to buy more practical household items.