The 2013 China Red Expo Project Briefing Successfully Held at Dongyang Station
At 2:00 pm on August 11th, the event titled "Relationship to Redwood Love · Revisiting Dongyang Dream" — a forum on Dongzuo Culture and Redwood Furniture Development, along with the First China Red Expo Project Briefing (Dongyang Station) — was held at the Changjiang Hall of the Great Wall Convention Center in Haide, Zhejiang. Over 100 participants attended, including municipal government officials, industry association leaders, honored guests from various regions, and representatives from the redwood furniture sector.
Cao Yimin, deputy secretary general of the Traditional Furniture Professional Committee of the China Furniture Association and secretary general of the Dongyang Furniture Association, served as the moderator for the event.
Dongyang City Deputy Mayor Simina visited the sand table of the China Red Fair, showing interest in the exhibition layout and future plans.
Chen Baoguang, vice chairman of the China Furniture Association and director of the Traditional Furniture Committee, delivered an in-depth speech on "Dongzuo and China's Traditional Furniture Innovation." He praised Dongyang's remarkable development in recent years, calling it a "miracle" in Chinese furniture history. He also highlighted that this year is a significant one for mahogany, noting that international restrictions on material exports have boosted market enthusiasm. He emphasized the importance of social responsibility for entrepreneurs and reiterated the "China Redwood Furniture Man Social Responsibility Initiative."
More than 100 industry leaders gathered to watch the sand painting propaganda of the China Red Fair, showing strong interest in the upcoming event.
Jiang Hongyuan, president of the Zhejiang Furniture Industry Association, spoke about "Zhejiang Regional Culture and the Development of the Redwood Furniture Industry." He noted that Dongyang’s mahogany furniture industry has grown without local resources, leveraging wood carving techniques to elevate the craft to its peak.
Guest speakers included Wang Baotian, chairman of Guangxi Pingxiang Qingbaoge Redwood City; Cao Yunlong, chairman of Suzhou Huahong Redwood Co., Ltd.; Zhong Fuxing, general manager of Guangdong Fuxing Classical Furniture Factory; Lu Zhengda, general manager of Shenzhen Wanshengyu Redwood Furniture Co., Ltd.; Zhang Xiangrong, chairman of Mingtang Redwood Furniture Co., Ltd.; Li Xiaodong, director of the Dongyang Red Sandalwood Museum; and Wu Guoping, general manager of Dongyang Yupin Redwood Furniture Factory.
Li Liming, chairman of the Dongyang Redwood Furniture Industry Association, proposed a 12-character strategy to enhance product value: "Explore inheritance and upgrade, innovate and integrate development." He emphasized the need for cultural integration to drive product transformation and increase value. He added that Dongyang mahogany furniture should be practical, affordable, and accessible to more households.
Liu Chunlin, general manager of the Dongyang Redwood Furniture Market, discussed the topic of "Dongyang Redwood Furniture Market Brand Enhancement." He pointed out that the market faces challenges and that individual efforts are not enough. He outlined the need to establish the "Dongyang Furniture Brand Enterprise Alliance" for group marketing, adapt to e-commerce trends, and pursue a path of high-end, specialized, and branded development.
Mr. Zhao Yixue, the promoter of the China Red Expo, introduced the project planning and exhibition blueprint during the event, which became the highlight. He shared that the organizing committee had visited nine redwood furniture companies in Dongyang, all of which expressed support and booked booths for the fair. This unprecedented level of participation gave the team confidence in the upcoming event. Through a red painting propaganda video and a three-dimensional sand table, he presented the exhibition venue information, drawing praise from attendees. Many companies signed up for booth space on-site.
The event lasted over three hours, leaving a lasting impression on all participants.
Several media outlets, including East China Furniture, Impression Mahogany, Brand Mahogany, and Yaju, covered the event, highlighting its significance.
It is reported that preparations for the next stop of the 2013 China Red Expo project briefing are complete. The "Red Journey" will soon move to the next location, igniting another wave of excitement in the redwood industrial base.
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