The market potential of doors and windows is still "money" According to a rough calculation, China's annual housing construction area is about 1.5 billion to 2 billion square meters. According to the ratio, the door area accounts for about 10%, and the wooden door accounts for about 2/3. There will be a potential market of 100 million square meters of wooden doors every year. space. Biaozhi wood industry experts believe that although there are many problems in the door and window industry and the reality of uneven enterprise levels, with the continuous development and improvement of the market, the industry's relevant institutions have fully engaged, more powerful policies have been introduced, and the market potential of the door and window industry Will be highlighted. Of course, if we want to grow and develop in a good situation, companies must also practice their internal skills and be prepared. In the face of the actual competition of weak meat and strong food, the industry will usher in a reshuffle. At this time, each door and window enterprise will also re-examine its own enterprise development path, and it is also inevitable to take the road of specialization and standardization. Door and window enterprises are the first to enter the ranks of the whole home Looking at the current door and window industry, companies strive to implement various marketing planning methods and pursue high-end brand benefits. If there is no strong product quality and perfect after-sales service to ensure, it will eventually be eliminated by the market, so the door and window companies still have to lay a good foundation, focus on production and quality. How to deal with the reshuffle and find a suitable way for your own business? Biaozhi Wood believes that first of all, it is necessary to seize the consumer psychology of customers, meet customer needs, dispel customer concerns about after-sales service, factory production and participate in full-service, more professional home improvement, is a new idea in the industry, New strategy; and ensure five "unifications": uniform wood doors, home decoration and furniture materials; uniform color matching for the overall home; high standards and high quality; unified overall home after-sales service; unified overall home design style.
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The home furnishing industry has always had a lot of projects called profiteering. Among them, doors and windows can be counted. Although the market is almost saturated, in the long run, China's door and window industry still has huge "money" power. Despite the current low productivity of China's door and window industry, weak R & D capabilities, and unclear unique advantages, etc., the product appearance is similar, imitative management, and vicious competition are more prominent.