The smart lock air outlet is strong, and Hui Jing intelligent is getting the logic of tens of millions of Pre-A round financing in the morning?

The smart home industry, which was first spurred in the 1990s, has finally experienced explosive growth in the world in recent years, driven by the rapid explosion of the mobile Internet. In China, smart home products, including smart TVs, smart refrigerators, smart table lamps, smart door locks, etc., have already entered the homes of ordinary people.

Although compared to smart TV products such as smart TV, smart door locks have not been sought after by the media, but their popularity among users is no less than the former, and it may still stand on the air earlier. Smart home category. As early as 2015, Manshen cloud smart locks in Taobao for product crowdfunding, won the double number of sales volume and sales amount, which set a global global crowdfunding record, as a landmark event, which also opened China Smart lock industry spring.

Why are there many smart lock players, why can Huijing Intelligent be favored by capital?

Just recently, Xi'an Huijing Intelligent Technology Co., Ltd. (Manshenyun Smart Lock is a product of itss) announced that it has obtained tens of millions of Pre-A round financing from Dachen Venture Capital, which makes the smart lock industry once again become the media and capital. The focus of attention. In addition to this time to get tens of millions of Pre-A round financing from Dachen Ventures, according to informed sources, the A round of financing of 100 million yuan is already on the road.

In fact, smart locks have rapidly flooded into many players, including traditional door lock manufacturers, Internet manufacturers, traditional home appliance manufacturers, security manufacturers and listed companies, and the competition in this industry has become increasingly fierce. However, due to the cold winter of the capital, there have been few news that players in this industry have been financing. So, why is Huijing Intelligence so popular? Analysis shows that there are several main reasons:

First of all, Huijing Smart is a company that truly has a commercial “moat”.

In fact, unlike the Internet manufacturers and home security companies that have only entered the market, Huijing Intelligent has been working in the door lock industry for 14 years. In 2004, it launched the first Super B-class anti-theft lock; in 2008, it started the development of smart home. In 2012, the company launched the all-wireless smart home system; in 2013, it launched the nation's first intelligent anti-theft security door, followed by the first cloud smart door lock iLockM1 connected with WeChat in 2014; in 2015, it launched a crowdfunding cloud with Alibaba. Intelligent lock iLockA2/A5, in 2016, reached a strategic cooperation with OFO and entered the field of intelligent traffic locks in full; in 2017, it launched 360 smart door locks and reached a cooperation with Vankepo... It can be said that Huijing Smart follows smart home. And the wave of shared economic outbursts, step by step on the top of the wind, compared to some enterprises that entered after the wind, the understanding of smart locks and even the smart home industry is more profound, and more able to grasp the needs of users and the market.

With 14 years of lock industry accumulation and 7 years of smart home R&D investment, Huijing Intelligent has realized the self-developed technical system from structural design, hardware design, software design, server development and APP development. Among them, the smart lock hardware technology includes different physical forms, different opening methods and locks of different communication modes such as NB-iot/zigbee/GSM/wifi, and the R&D structure of Huijing Paas/Saas/IOT cloud platform can be used for apartments, hotels, etc. Users in different industries or C-end users provide integrated solutions according to different application scenarios.

In addition to the Xi'an headquarters and R&D center, Huijing Intelligent has also carried out different business layouts in Guangzhou, Zhongshan and Tokyo, Japan. Among them, Guangzhou is the R&D center of its smart lock PAAS/SAAS platform, Zhongshan has invested in the largest intelligent lock manufacturing base in China, and Tokyo is the blockchain smart lock R&D center. It can be seen that Huijing Intelligent has established a complete platform model from the research and development of smart lock technology to large-scale production, from cloud technology and services to supply chain coordination system to cutting-edge technology research and development and reserve. And this gives it a deep enough commercial “moat”, which is clearly an important reason for attracting investors.

on the other hand,

Huijing Smart is not limited to being only a leader in the smart lock industry, but wants to open up its own technology, products and its own understanding and understanding of the industry, and empower the industry to continue to expand the market. cake.

According to Zhang Baoqiang, the founder of Huijing Intelligent, the financing is mainly used for the construction of the “China Smart Lock Sharing Industry Platform” and the development of the smart lock Paas/Saas platform and blockchain technology.

At present, most of the enterprises in the industry are still in a state of small, scattered, chaotic and poor. Product development, quality control, scale production capacity and cost system cannot support the rapid development of the industry. Huijing Intelligent saw this point. In 2017, it invested heavily in creating a “China Smart Lock Sharing Industry Platform”. The platform adheres to the concept of “sharing, opening, and empowerment” and shares the mature hardware technology accumulated over the years with peers. , cloud technology, scale production capacity and supply chain system, through the technology, production, investment and multiple dimensions empowerment partners, in order to help more cross-border enterprises to enter the smart lock market with low threshold, and achieve a batch of smart locks The head enterprises in the market jointly promote the prosperity of the industry. This financing is precisely to hope that through the help of external funds and resources, to bet on a broader future.

Finally, an important reason why Huijing Intelligent can gain capital favor is related to its continuous innovation model and stronger profitability.

As we all know, the current capital market is still in the cold winter period. Investing institutions investing in a company will not only look at the good vision of the future, but also pay more attention to whether the invested enterprise has continuous innovation capability and profitability.

As a company that has accumulated in the industry for 14 years, Huijing Intelligent has always maintained the passion and ability to innovate in technology and business models. First of all, at the technical level, from 2004, the Super B-class anti-theft lock was introduced, and the smart home system, smart door, cloud smart door lock, smart bicycle lock, smart apartment lock, iron tower base station smart lock, intelligent logistics lock and other products were introduced. It has repeatedly led the industry's product trends. In addition, from the perspective of business model, from the national lock upgrade plan in 2005 to industrial marketing, product crowdfunding, and shared manufacturing, especially in 2018, Huijing launched the “smart lock sharing industry platform”, which is to Low-dimensional product competition, towards a higher-order platform operation mode.

In addition, Huijing Smart is not a start-up company that has just started, and needs to rely on the money to expand the market. The company has maintained good business quality for many years. According to the founder of Huijing Intelligent, the company earned nearly 100 million yuan in 2017. These are the root causes for dozens of investment institutions including Dachen Ventures to compete for investment.

The smart lock industry boundary is broken, the market is gestating a larger outbreak

The reason why the smart lock industry is optimistic about the capital market is that the market is gestating a larger outbreak. With the catalysis of consumption upgrades, shared economy and new retail outlets in recent years, the concept and boundaries of smart locks are expanding indefinitely, from the original smart door locks to smart car locks, logistics locks, shared apartments. A broader application scenario such as smart office, a broader smart lock industry is coming. Based on this, the market size capacity and commercial imagination of smart locks are increasing sharply.

For example, in the field of shared economy, with the sudden outbreak of shared bicycles after 2016, smart locks are the core components of shared bicycles, and the demand is growing rapidly. And Huijing Intelligence is a beneficiary of the outbreak of the shared bicycle market. According to Zhang Jingqiang, the founder of Huijing Intelligent, Huijing Intelligent launched the cloud smart car lock for ofo, which realized the complete IOT architecture of “lock end + cloud + mobile terminal”, which can complete the cloud operation and data management of shared bicycle. Driven by this huge demand, the production capacity in 2017 quickly broke through 5 million sets, and the production capacity jumped to become the head of the global smart lock.

For example, in the area of ​​shared accommodation, with the entry of Airbnb, a foreign online rental platform, into China, the sharing of accommodation platforms such as Tujia and Piggy Short-term Rental continues to grow, and the government encourages and supports individual rental of self-owned houses. It is also rapidly being urging, and some institutions expect that the Chinese market will form a market size of 60 million shared apartments. It is believed that the development of the shared apartment industry will drive smart door locks to bring a new round of dividends, and companies with core technology and large-scale production capacity can share more cakes. It is reported that Huijing Intelligent has many apartments and homestays in Vanke Park. The platform is in deep cooperation.

In the future, where is the smart lock industry going?

With the maturity of technology and the increasing demand of consumers for intelligent products, smart locks with just-needed, high-frequency and connection properties are bound to become the most grounded gas, and the first to enter thousands of households of intelligent hardware products. At the same time, after the user is connected to the user with high viscosity, the other sensor devices can be controlled through the scene linkage, and the home Internet of Things system is gradually constructed. Therefore, smart locks will eventually become the data entry point of the home Internet of Things, in addition to the natural attributes of the home physical entrance.

According to the plan of Huijing Intelligent Founder Zhang Baoqiang, the construction of “China Smart Lock Sharing Industry Platform” is only the beginning. The platform will rapidly promote the development of smart lock industry, and will simultaneously evolve to intelligent security system and smart home system. The established cloud service platform, shared manufacturing platform and project incubation platform have finally built a large ecological platform for the smart home Internet of Things.

Opportunities will always be reserved for those who are prepared. Based on the accumulation of technology, production capacity and deep industry, Huijing Intelligent has won the support of top investment institutions, which undoubtedly makes it once again occupy a competitive commanding height and is expected to realize itself in the future. The Internet of Things dreams.

Editor in charge: Kebang

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